Personal brand · @matthiasrossini

Content hub

One place for my own content. The references that define the style, and the shot lists that say exactly what to record. Reference → shot list → record → Ava cuts.

Step 1 · Reference library

Reference library →

The videos that define the style, each pulled apart — hook, structure, cut rhythm, captions — with Ava's measured style axes.

Open the library →
Step 2 · Shot lists

Shot lists

Film-ready, one per reference: an editable script, the inspo to rewatch, hook options to swap, the shot plan — then a one-click Ava brief.

None yet

Public page, no gate. Rebuild with ./build.sh in ~/dev/avlana/client-sites, then firebase deploy --only hosting:avlana-matthiasrossini. The library is generated from the personal-brand space in the Reference Library; shot lists appear once that space has derivatives.

YouTube = main plot Reels = trailer LinkedIn = subplot Instagram = mood board